Summer Whites

Are you the kind of guy that likes to dress on the dark side? Well now is the time to lighten up, because a menswear whiteout is imminent. 

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Spring/summer is the perfect time to add something a little brighter to your wardrobe, but for 2018 things are being turned up a notch thanks to tonal dressing – by which we mean wearing the same hue, or variations of it, from head to toe.


Much of the popularity of the white-on-white look is down to its clean, fresh and contemporary feel. Sometimes – while everyone else is busy making statements with eye-catching hues and clashing patterns – all it takes is a neutral ensemble to set a man apart from his peers.


The perfect way to stay looking sharp while keeping your cool in the heat: a smart-casual approach to white-on-white works extremely well for high summer events, as well as evenings out while on holiday.

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Just make sure you re-up your white wardrobe pieces each summer so they and you don't look too dingy.

See you soon guys!

Sunglasses: Gucci

Shirt: Gucci

Sneakers: Gucci