Coney Waffles & Playa Bowls

Coney Waffle Ice Cream & Sweet Shop and Home of the World Famous Side Show Shake!


When two Belmar residents Rob and Abby came together to start what they thought would be just a simple business down the shore, they never imaged things would play out the way it did. Rob and Abby both grew up on the Jersey Shore. After college, Abby did some travelling and surfing and when she came back she was inspired. What started out as experimenting with Acai bowl recipes quickly became something she had to share with her friends and family. Once they tried her recipes, they fell in love.  This was the beginning for New Jersey’s first taste of experience with the uniqueness of Acai. And with that, Playa Bowls was born. 


While Rob thought this would be just a small business, he was wrong. The first Playa Bowl stand started on 8th and Ocean in Belmar. With a location in front of 7/11 and the following began to grow almost immediately. With each passing customer, word spread that a stand was offering something totally unique. The bright bowls mixed with adventurous combinations of unique fruit gave plenty of beachgoers Instagram-worthy posts. And that was enough to set off the rapid popularity. The official first offerings from Playa Bowls were a limited acai bowl menu and a few smoothies, including the popular “Dolce Smoothie.” Named after their old chocolate lab who frequented the stand on a regular basis.


We are a business that thrives on bringing a happy vibe to every town we open in. What we have is different. We have a story and a creative brand. We strive for fresh quality products and bright colors. We feel that with serious quality comes a consistent following. We have a lot of pride in what we do. What started with two blenders working all hours of the day, treks up and down the beach with samples, fliers and extension cords running out of an apartment, has become something new, fun…outside of the box.